Working in conjunction with Victoria's Secret and their AOR, Spoiled Fabulous Marketing was asked to execute and manage the street team distribution and grand openings of Victoria's Secret in Toronto and Edmonton.
Street Team Distribution and In-Store Activations
PRE-PROMOTION:
- Street teams in Toronto and Edmonton distributed invites and Victoria's Secret Gift Cards prior to the Grand Opening's in high traffic areas targeting women ages 18 – 45.
IN STORE:
- Staff hosted the 3 day Grand opening events as well as the onsite photo booth where guests were invited to have their photo taken with the original Victoria's Secret wings. Their photos were printed and given to guests as a gift to take home.
DISTRIBUTION:
- 75,000 invites and gift cards were distributed in and around the surrounding areas of the West Edmonton Mall in 5 days prior to the Grand Opening.
- 100,000 invites and gift cards were distributed in high traffic shopping locations over 10 days prior to the Yorkville Grand Opening.
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